Method Product
Role: Art Director (Photography, Retouching)
Method Products produces nontoxic and biodegradable cleaning products, including home cleaners, hand soaps, and laundry detergents. I had the opportunity to participate in the exciting launch of their new aluminum packaging for hand soaps and refill kits. The shiny, metallic bottle was the star of the photoshoot. It came in various colors and shapes.
As an Art Director, I was responsible for supervising the photoshoot, ensuring that each shot captured the unique design and vibrant colors of the new packaging. My role also involved collaborating with the photography team to highlight the brand's commitment to sustainability through the use of aluminum. The challenge was to make the metallic bottles stand out, yet blend seamlessly into everyday settings - a task we accomplished with careful lighting and background choices.
The end result was a series of images that effectively showcased the innovative packaging and reinforced Method Products' position as a leader in sustainable household products.