“Live Well & Prospurr”

Role: Senior Producer

As a passionate cat lover, I was honored to produce 9Lives' national campaign "Live Well & Prospurr." The charming mascot, Morris, took center stage in this project, consisting of five distinct films. The orange tabby shared with us that after a celebrated career in show business, he decided to use his fame and wisdom to guide people on living a positive and balanced life.

On the production day, Morris arrived with four adorable doubles and one intern (Max, a cat in training). These furry actors worked tirelessly for two days and, unsurprisingly, captured the hearts of the entire video crew. It was my first time working with cats, and despite their reputation for independence and being untrainable animals, they surpassed my expectations.

Our collaboration resulted in a series of playful videos blending lifestyle shooting and animation. The film's overall aesthetic is neutral, complementing the sarcasm and dry humor of the main character. Through a carefully defined color palette, diffused natural lighting, and purposeful camera movements, we brought each story to life, infusing a cinematic quality into everyday moments and Morris the Cat's narrative.

Check out the behind-the-scenes video here.