Anki

Role: Senior Producer

Anki created Vector, the petite personal robot, to entertain and assist you at home. We used an unconventional combination of humanity and visual magic to make Vector feel more like a smart companion rather than a piece of hardware.

I got to know Vector’s creators (more like parents) and help promote Vector's launch. My job was to produce cohesive imagery and lifestyle videos with 3D elements to showcase the impressive functionality and delightful personality of this little device.

It was an intense, multi-disciplinary project that seamlessly integrated everyone’s technical and artistic expertise. As a result of the lunch, Anki raised 2 million dollars and, more importantly, gained a lot of exposure and excitement for the brand.