Babyganics

Role: Art Director (Photography, Retouching)

Team: Photographer — Rachel Duff
Creative Production Agency: XYZ

Channels: Web, E-commerce

Babyganics has a large variety of clean products for newborns, toddlers, and kids. They produce everything from diapers to hand sanitizers, sunscreens, skincare, and laundry essentials. Their team was looking for a partner to capture all of their products from different angles for their website. The result of our collaboration was a line of images that represented every single item in every line they had.

As the art director, my role was to oversee photoshoots that captured the products from multiple angles. In post-production, I supervised retouching to ensure each image was polished to perfection. The final result was a comprehensive, visually consistent library of product images that strengthened Babyganics’ online presence and made it easier for parents to explore and select the right products.