Role: Art Director (3D, Retouching)
I partnered with Google to create mind-blowing imagery to support their global product launches. My team and I worked on hundreds of hyper-realistic 3D renderings, building an ever-growing library that contains phones, earbuds, tables, watches, and accessories. Our work was used across multiple platforms, including web, print, social media, and experiential campaigns.
Google Pixel 5 Case
At the beginning of the pandemic, all photo studios were shut, making it practically impossible to photograph phone cases for the Pixel 5. Although 3D was my only hope, I was a bit terrified by the complexity of rendering organic materials. To create these realistic fabric textures, my team had to master the art of virtual crocheting. As a result, each of the 8 phone cases has its own unique weave, giving the illusion of real fabric texture with small imperfections.
Pixel Buds A‑Series
This project was a close collaboration with Google's Industrial Designer, who wanted the freedom to make design changes while still developing the final product. These hyper-realistic 3D renders helped envision the buds' curvature and functionality. The CAD was revised several times, which also led to changes in our visuals. This work became the hero imagery, supporting the global product launch and appearing on packaging, retail websites, and all marketing materials.
