Greengo

Role: Brand Designer (logo design, illustration, branding)

Greengo is a dedicated manufacturer of high-quality camping gear, including backpacks, tents, and camping cookware & dinnerware, designed to enhance every outdoor experience. Committed to preserving nature, Greengo uses recyclable fabrics and materials in all their products, ensuring sustainability is at the core of their mission. Their passion for nature and the outdoors drives them to create innovative gear that allows adventurers to explore responsibly.

Working with Greengo was an exciting project that allowed me to combine creativity with a deep respect for nature. I designed a unique logo featuring an illustration of a quail bird, which is often seen during hikes and embodies the adventurous spirit of Greengo. This distinctive and quirky bird was chosen to help Greengo stand out among its competition. In addition to the logo, I developed a cohesive branding strategy, including social media templates and a comprehensive system for posters and flyers. These assets were designed to be visually appealing and flexible, ensuring that Greengo’s brand message is consistently communicated across all platforms. The overall aim was to create a brand identity that not only highlights Greengo's high-quality, eco-friendly products but also resonates with their commitment to sustainability and love for the outdoors.