Groc

Role: Brand Designer (logo design, package, visual identity, branding)

Groc is a certified organic agricultural farm specializing in the cultivation of high-quality fruits, vegetables, and herbs. Their commitment to sustainability is evident in their efforts to preserve and restore critical habitats, enhance soil health and water quality, and utilize only recycled eco-packaging. With a focus on clean and fresh produce, Groc aims to inspire more individuals to embrace healthy and joyful living.

My task was to design a new logo for Groc that would convey the farm's appreciation of organic produce and nature while effectively distinguishing it from competitors. Clients liked emblem style logos and wanted to try something similar for their brand. Additionally, they requested a monochromatic color palette with both dark and light variations.

The inspiration came from the arched farm window that I use as a frame for this logo. Through the window, we see the sun, farm fields, carrots, and strawberries, representing the diversity of the produce Groc grows. In addition to the logo, a large arched window plays a significant role in branding. The same shape is used as a mask for photography and as a pathway for text, and it's widely employed in a variety of marketing and advertising projects.